rice water

• The Founder

  With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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  R&D

  The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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  Sustainability

  By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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  Clean Ingredients

  Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

  • Strengthens Hair up to 29%

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    Moisturizes Hair up to 24%

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    Moisturizes Hair up to 24%

    • Reduces Scalp Water Loss by 12%

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      Balances Scalp pH

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      Improves detangling up to 53%